Author: johanna

Natural Dyes


Natural living colours are made out of pure collected plants, leaves, bark, roots, flowers. They are unaltered, only dried and used accordingly to ancetral knowledge combined with new innovationa and technology to transfer the beauty of nature onto the fabric and let the be light captured and reflected by the natural dyes. Using only natural

Organic Cotton


Cotton is one of the most comforable fiber to wear on a daily basis. Choosing Organic cotton helps balance on one hand to maintain a natural balance in nature and helps small farming families to make a living with dignity autonomy and in healthy circumstances. The more you wear our organic cotton the softer it

Fair made


Making things with care is our credo: care for the ressources and care for every one participating in the process. Our path to making things fair is to know the people and partners we work with personally and to build long term relations and cooperations. We beleive the core of working well together is to

Casual Collection


The main ShineConcept collection has a large variety of prints and colours all in natural dyes. The light organic cottons are made into shirts tops and dresses easy to wear. The geometrical prints are made by hand and thus show the beauty of human trace and some irregularities fully integrated in the design and hand

Plain and DIY Collection


A selection of the collection is made in pure white organic cotton which can be worn as such or which can be used as base for the DIY dye concept where you can create and play with natural dyes and imagine your own creation. It is very easy to handle and the result shown on

Mamas Sizes


The collection is made to dress women and to celebrate their own personal beauty. A large selection of the collection is made for women with generous shape to make them feel comfortable and stylish. The light well breathing cotton provides a wonderful soft sensation on the skin and gets softer the more you wear it!